{"id":68039,"date":"2026-05-14T15:29:11","date_gmt":"2026-05-14T09:59:11","guid":{"rendered":"https:\/\/theindianinfluencer.com\/index.php\/2026\/05\/14\/de-hellington-by-helly-and-chilly-secures-trademarks-in-5-countries-and-sets-4-world-records-debuting-the-worlds-first-zero-gravity-flying-pizza\/"},"modified":"2026-05-14T15:29:11","modified_gmt":"2026-05-14T09:59:11","slug":"de-hellington-by-helly-and-chilly-secures-trademarks-in-5-countries-and-sets-4-world-records-debuting-the-worlds-first-zero-gravity-flying-pizza","status":"publish","type":"post","link":"https:\/\/theindianinfluencer.com\/index.php\/2026\/05\/14\/de-hellington-by-helly-and-chilly-secures-trademarks-in-5-countries-and-sets-4-world-records-debuting-the-worlds-first-zero-gravity-flying-pizza\/","title":{"rendered":"De\u2019 Hellington by Helly and Chilly Secures Trademarks in 5 Countries and Sets 4 World Records, Debuting the World\u2019s First Zero-Gravity Flying Pizza"},"content":{"rendered":"

New Delhi [India], May 14:<\/strong> India\u2019s caf\u00e9 culture is undergoing a revolutionary transformation, and at the center of this innovation stands\u00a0DE\u2019 HELLINGTON<\/u><\/a>\u00a0by Helly & Chilly \u2014 a brand that is redefining the meaning of experiential dining. In an era where caf\u00e9s are competing to offer more than just food and beverages, DE\u2019 HELLINGTON has emerged as a global trendsetter by blending luxury, technology, entertainment, and culinary creativity into one unforgettable experience.<\/p>\n

From securing international trademarks across five countries to achieving four world records, the Ahmedabad-based hybrid caf\u00e9 brand is rapidly becoming one of India\u2019s most talked-about names in the Food & Beverage industry. But what truly sets the brand apart is its bold creation \u2014 the world\u2019s first Zero-Gravity Flying Pizza, an innovation that has stunned food enthusiasts, influencers, and caf\u00e9 lovers alike.<\/p>\n

DE\u2019 HELLINGTON by Helly & Chilly is not just another caf\u00e9; it is a futuristic entertainment-driven dining destination where every menu item tells a story, every dish creates excitement, and every visit becomes a social-media-worthy experience.<\/p>\n

A Caf\u00e9 Concept Built on Innovation<\/strong><\/p>\n

The modern customer no longer visits caf\u00e9s only for coffee or snacks. Today\u2019s generation seeks experiences that are immersive, visually exciting, and memorable. Understanding this shift early, DE\u2019 HELLINGTON by Helly & Chilly built its brand around innovation and experiential dining.<\/p>\n

The company has introduced several globally unique concepts that have transformed ordinary dining into a theatrical event. Among its biggest attractions is the revolutionary Zero-Gravity Flying Pizza \u2014 a futuristic presentation concept that gives customers the feeling of witnessing food defy gravity.<\/p>\n

This one-of-a-kind creation has instantly become one of the caf\u00e9\u2019s biggest highlights and a viral sensation among Gen-Z and millennials. The flying pizza perfectly reflects the company\u2019s philosophy: combining creativity, entertainment, and food into one unforgettable experience.<\/p>\n

International Trademark Recognition Across 5 Countries<\/strong><\/p>\n

In a major milestone, DE\u2019 HELLINGTON by Helly & Chilly has secured trademarks in five countries, including India, USA, UK, Australia, Canada, and Nepal. This achievement highlights the company\u2019s long-term vision of global expansion and international recognition.<\/p>\n

Trademark registration is more than a legal accomplishment \u2014 it is a sign of brand credibility and market confidence. By securing international trademarks, the company has positioned itself as a globally protected and professionally established brand ready for franchise growth across borders.<\/p>\n

This strategic move also strengthens the brand\u2019s ambition of becoming one of the world\u2019s leading hybrid caf\u00e9 chains.<\/p>\n

Setting 4 World Records in the Food Industry<\/strong><\/p>\n

One of the most remarkable achievements of DE\u2019 HELLINGTON by Helly & Chilly is its collection of four world records in the food category. These records have helped the company establish itself as one of India\u2019s most innovative caf\u00e9 brands.<\/p>\n

The brand\u2019s record-breaking achievements include:<\/p>\n

\u25cfWorld\u2019s largest French fry <\/p>\n

\u25cfLargest serving of fries <\/p>\n

\u25cfBiggest name-imprinted burger <\/p>\n

\u25cfMost people served personalised burgers and coffee <\/p>\n

These accomplishments showcase the company\u2019s dedication to pushing creative boundaries within the hospitality industry.<\/p>\n

In a market filled with conventional caf\u00e9s, DE\u2019 HELLINGTON chose to stand out through originality and fearless experimentation. Instead of following existing trends, the company created entirely new experiences that attracted nationwide attention.<\/p>\n

The Rise of Experiential Dining in India<\/strong><\/p>\n

India\u2019s food industry is witnessing a major shift toward experiential and Instagrammable dining. Consumers today are drawn toward places that offer:<\/p>\n

\u25cfUnique food presentations <\/p>\n

\u25cfInteractive experiences <\/p>\n

\u25cfPersonalized items <\/p>\n

\u25cfVisually attractive dishes <\/p>\n

\u25cfLuxury dining moments <\/p>\n

DE\u2019 HELLINGTON by Helly & Chilly has successfully tapped into this growing trend by designing a menu and caf\u00e9 atmosphere that encourage social sharing and customer engagement.<\/p>\n

Every corner of the caf\u00e9 is built to create memories. From theatrical food presentations to immersive selfie spots, the brand understands the power of visual storytelling in today\u2019s digital era.<\/p>\n

India\u2019s First 3D Personalized Food & Beverage Experience<\/strong><\/p>\n

Another major innovation introduced by the company is India\u2019s first 3D personalised coffee, burger, and mocktail experience. Customers can have their names printed directly onto food and beverages, making every order deeply personal and social-media-friendly.<\/p>\n

This unique concept has gained immense popularity among young customers who seek customized and shareable experiences.<\/p>\n

Personalization has become one of the strongest trends in modern hospitality, and DE\u2019 HELLINGTON has successfully integrated it into its core identity.<\/p>\n

The World\u2019s Most Expensive Fries<\/strong><\/p>\n

Luxury dining meets creativity through another groundbreaking offering \u2014 the world\u2019s most expensive fries priced at $300.<\/p>\n

These premium fries are served with:<\/p>\n

\u25cfReal edible gold leaves <\/p>\n

\u25cfA pure silver bowl <\/p>\n

\u25cfSilver fork <\/p>\n

\u25cfKorean bamboo salt <\/p>\n

\u25cfPortuguese piri piri masala <\/p>\n

\u25cfHimalayan mountain water <\/p>\n

\u25cfIndia\u2019s most expensive tomato sauce <\/p>\n

This luxurious dish represents the company\u2019s commitment to transforming ordinary fast food into an extraordinary culinary experience.<\/p>\n

The concept has attracted massive attention online and helped position the brand as a pioneer in luxury caf\u00e9 innovation.<\/p>\n

The Chefless Caf\u00e9 Revolution<\/strong><\/p>\n

Perhaps the most futuristic aspect of DE\u2019 HELLINGTON by Helly & Chilly is its chefless caf\u00e9 model powered by virtual chef technology.<\/p>\n

Unlike traditional caf\u00e9s that rely heavily on conventional kitchen systems, the brand operates using:<\/p>\n

\u25cfVirtual chef gadgets <\/p>\n

\u25cfFully electric kitchen systems <\/p>\n

\u25cfZero gas dependency <\/p>\n

\u25cfAutomated food preparation technologies <\/p>\n

This innovative operational model reflects the future of hospitality. The fully electric kitchen also supports sustainability by reducing dependency on gas-based cooking systems.<\/p>\n

The company successfully demonstrated the efficiency of this system even during periods of gas shortages, proving that technology-driven hospitality is not only possible but highly effective.<\/p>\n

Signature Menu Items That Redefine Creativity<\/strong><\/p>\n

DE\u2019 HELLINGTON\u2019s menu is filled with imaginative dishes designed to surprise and delight customers.<\/p>\n

Some of the caf\u00e9\u2019s signature attractions include:<\/p>\n

\u25cfLongest fries in India (1-foot fries) <\/p>\n

\u25cfColdest coffee of the world<\/u><\/a> served in a pure ice cube <\/p>\n

\u25cfIndia\u2019s tallest smoky mocktail <\/p>\n

\u25cfFried ice cream balls <\/p>\n

\u25cfMagic blast thick shakes <\/p>\n

\u25cfMaggi spicy waffles <\/p>\n

\u25cfIcy jamun shots in edible ice glasses <\/p>\n

\u25cf6-flavour-in-1 pizza <\/p>\n

\u25cfFrench fries pizza <\/p>\n

\u25cfVolcano sandwich <\/p>\n

\u25cfPizza burger <\/p>\n

\u25cfFire-revealed burgers <\/p>\n

Each item is designed not just for taste but for visual impact and customer engagement.<\/p>\n

Horror Selfie Point: Dining Meets Entertainment<\/strong><\/p>\n

One of the caf\u00e9\u2019s most talked-about attractions is its \u201cHead on Platter\u201d horror selfie point. This theatrical installation transforms the dining experience into an entertainment event, encouraging visitors to capture and share their experiences online.<\/p>\n

This unique concept reflects the growing demand for interactive dining experiences where customers become part of the storytelling itself.<\/p>\n

Building a Brand for the Social Media Generation<\/strong><\/p>\n

Modern caf\u00e9 culture is heavily influenced by platforms like Instagram and short-form video content. DE\u2019 HELLINGTON by Helly & Chilly has strategically built its identity around visually engaging and highly shareable experiences.<\/p>\n

The caf\u00e9 appeals strongly to:<\/p>\n

\u25cfMillennials <\/p>\n

\u25cfGen-Z audiences <\/p>\n

\u25cfFood bloggers <\/p>\n

\u25cfInfluencers <\/p>\n

\u25cfFamilies <\/p>\n

\u25cfYoung professionals <\/p>\n

Its combination of luxury, fun, innovation, and personalization makes it naturally suitable for viral digital content.<\/p>\n

Every dish and every experience inside the caf\u00e9 is designed to encourage customer-generated content and organic online buzz.<\/p>\n

Expansion Plans and Global Vision<\/strong><\/p>\n

Following its success and international trademark registrations, DE\u2019 HELLINGTON by Helly & Chilly is now aggressively expanding through franchise opportunities across India and global markets.<\/p>\n

The company aims to establish itself as:<\/p>\n

\u25cfIndia\u2019s leading hybrid caf\u00e9 chain <\/p>\n

\u25cfA global food innovation brand <\/p>\n

\u25cfA technology-driven hospitality leader <\/p>\n

\u25cfA destination for experiential dining <\/p>\n

New outlets, innovative menu concepts, and expansion into international markets are already part of the company\u2019s future roadmap.<\/p>\n

Transforming India\u2019s Caf\u00e9 Industry<\/strong><\/p>\n

DE\u2019 HELLINGTON by Helly & Chilly represents a new generation of Indian brands that are challenging global standards through creativity and bold innovation.<\/p>\n

By combining:<\/p>\n

\u25cfTechnology <\/p>\n

\u25cfLuxury <\/p>\n

\u25cfEntertainment <\/p>\n

\u25cfSustainability <\/p>\n

\u25cfPersonalization <\/p>\n

\u25cfWorld-record achievements <\/p>\n

the company has created a completely unique identity in the hospitality sector.<\/p>\n

Its success proves that Indian brands can lead globally when innovation is combined with fearless vision.<\/p>\n

Conclusion<\/strong><\/p>\n

DE\u2019 HELLINGTON by Helly & Chilly is far more than a caf\u00e9 \u2014 it is a revolutionary movement in experiential dining. From securing trademarks across five countries and achieving four world records to introducing the world\u2019s first Zero-Gravity Flying Pizza<\/u><\/a>, the company is setting entirely new benchmarks in the global food industry.<\/p>\n

At a time when consumers seek memorable and immersive experiences, DE\u2019 HELLINGTON has successfully transformed dining into entertainment, luxury, and storytelling.<\/p>\n

With futuristic technology, record-breaking creativity, and ambitious expansion plans, the brand is not only redefining caf\u00e9 culture in India but also positioning itself as a global icon of food innovation.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], May 14: India\u2019s caf\u00e9 culture is undergoing a revolutionary transformation, and at the center of this innovation stands\u00a0DE\u2019 HELLINGTON\u00a0by Helly & Chilly \u2014 a brand that is redefining the meaning of experiential dining. In an era where caf\u00e9s are competing to offer more than just food and beverages, DE\u2019 HELLINGTON has emerged […]<\/p>\n","protected":false},"author":2,"featured_media":68038,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,105,101],"tags":[],"class_list":["post-68039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-lifestyle","category-press-release"],"_links":{"self":[{"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/posts\/68039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/comments?post=68039"}],"version-history":[{"count":0,"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/posts\/68039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/media\/68038"}],"wp:attachment":[{"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/media?parent=68039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/categories?post=68039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindianinfluencer.com\/index.php\/wp-json\/wp\/v2\/tags?post=68039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}