The model to create direct and indirect employment for more than 25,000 people in Uttar Pradesh
17th December, Lucknow: UPICON and Jadooz have joined hands to create 1000 rural entrepreneurs in Uttar Pradesh through rural edutainment centers called ‘Magic Rooms’. For the first time in the history of the state, the rural diaspora will have access to a common infrastructure that will deliver big-screen-based live interactive education in the day and will double up as a ‘First Day First Show’ cinema in the evening.
In today’s ‘Bharat’ the common youth does not have access to coaching on IIT, Accounting, English, and Acting, to name a few, and has to travel a distance of approximately 25 Km to a few hundred to access the same. This initiative will solve this problem by bringing best-of-breed education in a state of art Mini Auditorium which doubles up as a ‘First Day First Show’ cinematic experience also.
Pravin Singh, Managing Director, UPICON, said, ‘It is a joy to begin this journey of creating 1000 entrepreneurs in rural Uttar Pradesh and being able to contribute to the combined vision of the two companies. We are also looking forward to bridging the accessibility gap that exists in Urban and Rural parts, and this model will help us enhance the overall experience.”
Rahul Nehra, Managing Director, Jadooz added – “Jadooz is committed to bringing entertainment, education and impact to the semi-urban and semi-rural diaspora, and this association with UPICON will help bring the Jadooz vision to the vast expanse of Uttar Pradesh.”
This initiative will be around a local entrepreneur who will be aided, assisted and trained by UPICON & Jadooz in a defined territory. Furthermore, every Magic Room will bring direct and indirect employment to more than 25000 people and create a new direct and indirect economy of 1000 Crores annually.
In another huge transformation, the Bhojpuri film industry, which for a few years was a leader nationally with stalwarts like Amitabh Bacchan and Nagma also reposing their faith in the same, will get a huge fillip and will have about 250 more ready screens in a maximum of 24 months. This will exponentially help the filmmakers and help produce films of scale and quality of Kantara locally as a monetization and exhibition apparatus would be in place. Conservatively this could help make the Bhojpuri industry an INR 1000 Crore industry by 2024-25
The first two ‘Magic Rooms’ are expected to be inaugurated in rural clusters surrounding Lucknow and Basti, thus heralding a new revolution of rural education, cinema, information, joy and sustainability in the history of Uttar Pradesh.
K.V. Raju, Economic Advisor to the Government of Uttar Pradesh, said, “The concept of common infrastructure usage for Education and Cinema’ will go a long way in changing the socio-economic matrices of Uttar Pradesh, and we hope this becomes a reality soon.
About UPICON: Established about five decades ago, UP Industrial Consultants Limited is owned and run by the Government of Uttar Pradesh and has expanded itself into sectors like Skill Development Training, Entrepreneurship Development, Consultancy, Retail, Public Helpline, Financial Inclusion, Technology and Analytics.
The grand organisation is functioning as a Data Bank for more than 1000+ industrial projects in the small, medium, and large-scale sector. The data of which is regularly updated, keeping in view the changes in the scenario and technologies.
UP Industrial Consultants Limited also has a strong connection and partnership with organisations like BSNL, Adani Group, PayMe, BECIL, BSE, NSIC, and others which render support and extend the adoption of the latest technology and processes.
The organisation is one of the early adopters of new technology and processes, be it block-chain enabled technology, drone adoption, machine learning and artificial intelligence and financial technology.
About Jadooz: Jadooz is the latest destination of every neighbourhood for the magical experience of next-gen entertainment. Every Jadooz Zone is ergonomically designed with aesthetic appeal to give you and your safe entertainment packed with the latest cinema & Virtual Reality, served with hygienic cuisine. Jadooz has taken the best-in-class entertainment to very Indian. Jadooz is in various stages of completion of 70 screens and 30 VR Cafes, spread over 30 cities and growing.
The specially designed Entertainment zones built with Jadooz Secure Content Distribution system, IOT, Image recognition, 4K, HDVR, are sure to delight and deliver safe family entertainment.
Jadooz is geared up to introduce every Indian to the new age entertainment with plans of setting up close to 1250 zones consisting of Mini Theatres and Virtual Reality screens across 21 states of the country.
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